Building Products

Building Products

I have spent my career (15+ years) working at the intersection of product, design and user research.

During this time I was responsible for spearheading various product initiatives. Some product initiatives focused on building brand new products, other product initiatives focused on improving and innovating upon existing products.

The following page provides a few examples of the product I have had the pleasure to work on.

Found Concrete

  • Found Concrete was an on-demand concrete ordering and management app. It was designed with the vision of being the Uber for concrete, allowing users to order and manage concrete jobs quickly and seamlessly across the market.

  • Boral is Australia's largest construction materials company. B-Hub was Boral's innovation lab aimed at developing new digital products and services. Found grew to become Boral's most successful digital venture, even becoming an Australian gold standard for venture design done well.

  • I was involved in both B-Hub and Found.

    I was originally brought on board to help develop B-Hubs design, product and research process and ways of working, as well as lead its key product initiatives.

    In terms of Found, I led the product from a post-it note concept to a tangible product in market. I defined the user, fleshed out the features, led prototyping and research efforts, built the business model and spearheaded the product across the entire design process. I grew Found from a two-member experiment into a highly effective 10-person product team.

    I stepped away from the product upon Found’s launch and handed over to a highly skilled product manager.

    Over the years I was brought back to help improve and innovate upon the product.

  • Launched as an Alpha (mvp), continued onto a Beta and after some time was opened and scaled to the greater public.

    The product was eventually decommissioned when new leadership changed Bora’s strategic direction, focusing on core revenue sources and moving away from digital products.

  • See here

The Global Heritage Archive

  • The Global Heritage Archive was a mixed-reality application (VR & AR) created in collaboration with Meta’s New Product Experimentation (NPE) team. The product enabled users to explore international cultural sites and engage in immersive storytelling.

  • Meta is one of the world’s largest social and immersive media companies The NPE was Meta’s internal innovation arm responsible for exploring new product experiences and opportunities. GHA was one of NPE’s most successful product initiatives, creating an unparalleled immersive VR experience.

  • Even though the product has been in ad-hoc development for some time before I joined and involved multiple internal and external teams, it wasn’t yet well thought-out or defined. Once I joined, I helped get a lot of the basics in place.

    I helped define the product’s core users, articulate a clear value proposition and approach, improve its MVP offering and develop the product’s longer-term roadmap. I also led user research and prototyping efforts and helped improve the general product experience.

    Throughout my time on GHA, I helped develop the team’s product, research and design process and helped up-skill and mentor the team in the process.

    I was brought back on board multiple times throughout the product’s development, every time focusing on another element of the product that Meta wanted to improve and innovate on.

  • Launched as an Alpha (mvp), continued onto a Beta, but never got to the greater public.

    The product was eventually decommissioned when Meta changed its focus from focusing on the Metaverse to working on AI.

  • Not publicly available.

Entity Management

  • Entity Management is a platform that oversees all of Australia's agricultural-related business entities, goods and exports. It was designed to allow the government to better track and manage export-related goods and businesses throughout the market.

  • Every year, $150b worth of agricultural goods make their way in and out of Australia. The Department of Agriculture is the federal agency responsible for regulating these goods. The Department regulates people and businesses up and down the supply chain.

  • I was responsible for leading the product management and research efforts for the Entity Management product and guiding it from a rough concept to a tangible product used throughout the department.

    My work involved defining roadmaps, developing an in-depth understanding of our users, fleshing out features, leading prototyping efforts, conducting user research and spearheading new releases.

    I helped define the team’s product, design and research process as well as its overall ways of working. To product is now considered to be one of the most successful, well-thought, well-designed products to come out of the department.

  • Launched as an Alpha (mvp), continued onto Beta and is now in the process of being scaled to the rest of the department.

  • Not publicly available.